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Online customer experience in e-retailing : an empirical model of antecedents and outcomes
Rose, Susan; Clark, Moira; Samouel, Phillip; Hair, Neil - In: Journal of retailing 88 (2012) 2, pp. 308-322
Persistent link: https://www.econbiz.de/10009562800
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The philosophical and methodological guidelines for ethical online ethnography
Hair, Neil; Akdevelioglu, Duygu; Clark, Moira - In: International journal of market research 65 (2023) 1, pp. 12-28
Persistent link: https://www.econbiz.de/10014233810
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Market orientation in digital entrepreneurship : advantages and challenges in a Web 2.0 networked world
Hair, Neil; Wetsch, Lyle R.; Hull, Clyde Eiríkur; … - In: International journal of innovation and technology … 9 (2012) 6, pp. 1-18
Persistent link: https://www.econbiz.de/10009739386
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Consumer perceptions of business-to-consumer relationships in electronic retail environments : a means-end chain approach
Kearns, Ryan; Hair, Neil - In: Journal of relationship marketing : innovations & … 7 (2008) 1, pp. 5-27
Persistent link: https://www.econbiz.de/10003762582
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Taking advantage of digital opportunities : a typology of digital entrepreneurship
Hull, Clyde Eiríkur; Hung, Yu-Ting Caisy; Hair, Neil; … - In: International journal of networking and virtual … 4 (2007) 3, pp. 290-303
Persistent link: https://www.econbiz.de/10003620691
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Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi; Landers, V. Myles; Colton, Deborah; … - In: Journal of strategic marketing 29 (2021) 5, pp. 375-389
Persistent link: https://www.econbiz.de/10012588436