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~subject:"Electronic Commerce"
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Electronic Commerce
Werbung
15,051
Online-Marketing
14,301
Internet marketing
14,172
Advertising
12,521
Auktionstheorie
12,077
Auction theory
11,774
Consumer behaviour
10,582
Konsumentenverhalten
10,478
Werbewirkung
9,550
Advertising effects
9,321
Theorie
7,909
Theory
7,706
Operations Research
7,653
Social Web
7,600
Social web
7,593
Operations research
6,446
Auktion
4,672
Auction
4,644
Online-Handel
2,971
Online retailing
2,967
Brand management
2,954
Markenführung
2,936
Marketingmanagement
2,802
E-commerce
2,773
Marketing management
2,773
Experiment
2,464
Marketing
2,343
Relationship marketing
2,227
Beziehungsmarketing
2,221
Internet
2,220
Deutschland
2,195
USA
2,182
Viral marketing
2,129
Virales Marketing
2,126
Spieltheorie
2,046
Markenimage
2,019
Brand image
2,005
Game theory
2,003
Suchmaschine
2,002
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4
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4
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2
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Amtsdruckschrift
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Ockenfels, Axel
19
Lammenett, Erwin
16
Kollmann, Tobias
14
Dwivedi, Yogesh K.
13
Chaffey, Dave
12
Fritz, Wolfgang
10
Ghose, Anindya
9
Lowry, Paul Benjamin
9
Roth, Alvin E.
9
Chen, Jianqing
8
Decarolis, Francesco
8
Haruvy, Ernan
8
Jank, Wolfgang
8
Martínez-López, Francisco J.
8
Bichler, Martin
7
Bonatti, Alessandro
7
Cui, Xiling
7
Friedman, Daniel
7
Kersten, Gregory E.
7
Law, Rob
7
Leszczyc, Peter T. L. Popkowski
7
Long, Fei
7
Pavlou, Paul A.
7
Rana, Nripendra P.
7
Schultz, Carsten D.
7
Schumann, Jan Hendrik
7
Tan, Yong
7
Weinhardt, Christof
7
Wirtz, Bernd W.
7
D'Annunzio, Anna
6
Gupta, Alok
6
Kannan, P. K.
6
Kröger, Sabine
6
Kumar, Subodha
6
Lambrecht, Anja
6
Mookerjee, Vijay S.
6
Olbrich, Rainer
6
Peitz, Martin
6
Raghunathan, Srinivasan
6
Russo, Antonio
6
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Springer Fachmedien Wiesbaden
12
IGI Global
9
National Bureau of Economic Research
9
European Commission / Directorate-General for Communications Networks, Content and Technology
4
European Commission / Joint Research Centre
4
Edward Elgar Publishing
3
OECD
3
Bundesverband Digitale Wirtschaft
2
European Parliament
2
European Parliament / Directorate-General for Internal Policies of the Union
2
European Union Agency for Law Enforcement Cooperation
2
Monopolkommission
2
NetLibrary, Inc
2
Organisation for Economic Co-operation and Development
2
Rheinwerk Verlag
2
Springer Gabler <Firma>
2
Springer-Verlag GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Verlag Dr. Kovač
2
Wiley-VCH
2
AAMAS <5, 2006, Hakodate>
1
AAMAS <6, 2007, Honolulu, Hawaii>
1
AMEC <7, 2005, Utrecht>
1
AMEC <9, 2007, Honolulu, Hawaii>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Alfred-Weber-Institut für Sozial- und Staatswissenschaften <Heidelberg>
1
Axel-Springer-Verlag
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bramann - Verlag und Beratung
1
Center for Economic Research <Tilburg>
1
Columbia University / Department of Economics
1
Deutsche Verlags-Anstalt
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Fachverlag
1
Deutscher Internet-Kongress <4, 1999, Karlsruhe>
1
Dialog Marketing Competence Center <Kassel>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Duncker & Humblot
1
European Commission / Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs
1
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Published in...
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Journal of business research : JBR
47
Information systems research : ISR
42
Journal of retailing and consumer services
42
Electronic commerce research
37
International journal of electronic marketing and retailing : IJEMR
34
International journal of internet marketing and advertising : IJIMA
34
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Journal of management information systems : JMIS
32
Marketing science
29
SpringerLink / Bücher
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of internet commerce
21
Electronic commerce research and applications
17
International journal of industrial organization
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
CESifo working papers
15
European journal of operational research : EJOR
15
International journal of business information systems : IJBIS
15
Technological forecasting & social change : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of e-business research : an official publication of the Information Resources Management Association
14
Journal of organizational computing and electronic commerce
14
Springer eBook Collection
14
International journal of electronic commerce : IJEC
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Lehrbuch
12
Discussion papers / CEPR
11
Journal of electronic commerce research : JECR
11
Management information systems : mis quarterly
11
International journal of electronic business
10
International journal of production economics
10
Marketing intelligence & planning
10
Springer Proceedings in Business and Economics
10
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
Electronic markets : the international journal on networked business
9
International journal of technology marketing : IJTMkt
9
Journal of economic behavior & organization : JEBO
9
Journal of the Academy of Marketing Science
9
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Source
All
ECONIS (ZBW)
2,888
USB Cologne (EcoSocSci)
33
USB Cologne (business full texts)
5
EconStor
1
RePEc
1
Showing
1
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1
The impact of competing ads on click performance in sponsored search
Agarwal, Ashish
;
Mukhopadhyay, Tridas
- In:
Information systems research : ISR
27
(
2016
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10011584780
Saved in:
2
Designing an online retail marketplace : leveraging information from sponsored
advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
3
A novel approach for bidding on keywords in newly set-up search
advertising
campaigns
Nabout, Nadia Abou
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011296914
Saved in:
4
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
5
Bidding for an optimal portfolio of keywords in sponsored search
advertising
: from generic to branded keywords
Tunuguntla, Vaishnavi
;
Rakshit, Krishanu
;
Basu, Preetam
- In:
European journal of operational research : EJOR
307
(
2023
)
3
,
pp. 1424-1440
Persistent link: https://www.econbiz.de/10014282999
Saved in:
6
Evolution of Online
Advertising
Chandana, Nagandla
;
Abhishek, Thati Vikram
;
Sen, Anindya
-
2018
Persistent link: https://www.econbiz.de/10011963843
Saved in:
7
Algorithmic competition and informational advantage in digital markets : evidence from search auctions
Decarolis, Francesco
;
Pellegrinetti, Tommaso
; …
-
2025
Persistent link: https://www.econbiz.de/10015404359
Saved in:
8
Keyword-level Bayesian online bid optimization for sponsored search
advertising
Majima, Kaito
;
Kawakami, Kosuke
;
Ishizuka, Kota
; …
- In:
Operations research forum
5
(
2024
)
2
,
pp. 1-32
Persistent link: https://www.econbiz.de/10015179784
Saved in:
9
Direct and indirect effects of buyers and sellers on search
advertising
revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
10
Sponsored search
advertising
and dynamic pricing for perishable products under inventory-linked customer willingness to pay
Tunuguntla, Vaishnavi
;
Basu, Preetam
;
Rakshit, Krishanu
; …
- In:
European journal of operational research : EJOR
276
(
2019
)
1
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011997863
Saved in:
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