Online retailing is dominated by a channel structure in which a retailer either buys products from competing manufacturers and resells to consumers (wholesale scheme) or lets manufacturers directly sell to consumers on its platform for a commission (platform scheme). Easy access to publicly...

The digital economy's influence on society and the traditional economy is deepening, owing to the wide application of digital technology in production and life. The question of how the digital economy affects the employment structure has become a hot issue to discuss. To explore the impact of...