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The Influence of Price, Brand Trust, and Quality of Service on Product Purchase Decisions on E-Commerce JD.ID

Ismi Nabila, Amira; Usman, Osly - 2021

This study aims to determine how the effect of price, brand trust, and service quality on product purchasing decisions … positive and significant effect. And the coefficient of determination (R2) is 0.649 which means that the variable price, brand …, Brand Trust and Service Quality affect the Purchasing Decision …

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Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand

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Studying the influence of e-CRM on web-based brand personality : the case of Mellat Bank

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