//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Electronic Commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing doctrine : a princip...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Electronic Commerce
Marketing management
16
Marketingmanagement
16
Marketing
11
Beziehungsmarketing
7
Relationship marketing
7
Marketing theory
6
Marketingtheorie
6
Salespeople
6
Verkaufspersonal
6
Theorie
5
Theory
5
Distribution channel
4
E-commerce
4
Market orientation
4
Vertriebsweg
4
Arbeitsgruppe
3
B-to-B-Marketing
3
Business-to-business marketing
3
Lieferantenmanagement
3
Selling
3
Strategic management
3
Strategisches Management
3
Supplier relationship management
3
Team
3
USA
3
United States
3
Verkauf
3
Betriebliches Bildungsmanagement
2
Brand
2
Brand image
2
Brand management
2
Competition
2
Consumer behaviour
2
Control systems
2
Controlling
2
Controlling-Informationssystem
2
Corporate Governance
2
Corporate governance
2
Customer service
2
more ...
less ...
Type of publication
All
Book / Working Paper
7
Type of publication (narrower categories)
All
Glossar enthalten
3
Glossary included
3
Lehrbuch
3
Textbook
3
Language
All
English
7
Author
All
Jaworski, Bernard J.
7
Rayport, Jeffrey F.
6
Fisher, Robert J.
1
Mohammed, Rafi A.
1
Paddison, Gordon J.
1
Published in...
All
McGraw-Hill higher education
1
Source
All
ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
3
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Introduction to e-commerce
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2002
Persistent link: https://www.econbiz.de/10001590019
Saved in:
2
E-commerce
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2001
-
Internat. ed.
Persistent link: https://www.econbiz.de/10001562258
Saved in:
3
Internet marketing : building advantage in the networked economy
Mohammed, Rafi A.
;
Fisher, Robert J.
;
Jaworski, Bernard J.
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10001878062
Saved in:
4
Introduction to e-commerce
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2003
-
2nd ed., International ed
Persistent link: https://www.econbiz.de/10013469469
Saved in:
5
Introduction to e-commerce
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2003
-
2. ed., international ed.
Persistent link: https://www.econbiz.de/10004779563
Saved in:
6
Cases in e-commerce
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2002
Persistent link: https://www.econbiz.de/10004735502
Saved in:
7
E-commerce
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2001
-
International ed.
Persistent link: https://www.econbiz.de/10004661779
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->