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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
8
Relationship marketing
8
Social Web
6
Social web
6
Distribution channel
5
Marketing management
5
Marketingmanagement
5
Vertriebsweg
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E-commerce
4
Internet marketing
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Marketing
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Online retailing
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Online-Handel
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Online-Marketing
4
Brand management
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Customer satisfaction
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Digitalisierung
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Digitization
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Kundenzufriedenheit
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Markenführung
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Affective events theory
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Algorithm
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Algorithmus
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Big data
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Brand image
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CRM capabilities
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Capability approach
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Capability-Ansatz
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Customer analysis
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Customer feedback
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Customer performance
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Customer relationship management
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Herhausen, Dennis
4
Grewal, Dhruv
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Benoit, Sabine
1
Binder, Jochen
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Bove, Liliana
1
Emrich, Oliver
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Herrmann, Andreas
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Kipfelsberger, Petra
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Kleijnen, Mirella H. P.
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Ludwig, Stephan
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Miočević, Dario
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Morgan, Robert E.
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Ruyter, Ko de
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
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Journal of marketing research
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Journal of retailing
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ECONIS (ZBW)
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Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
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2
Integrating bricks with chicks : retailer-level and channel-level outcomes of online-offline channel integration
Herhausen, Dennis
;
Binder, Jochen
;
Schloegel, Marcus
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 309-325
Persistent link: https://www.econbiz.de/10011309670
Saved in:
3
The digital marketing capabilities gap
Herhausen, Dennis
;
Miočević, Dario
;
Morgan, Robert E.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012322068
Saved in:
4
Communication in the gig economy : buying and selling in online freelance marketplaces
Ludwig, Stephan
;
Herhausen, Dennis
;
Grewal, Dhruv
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 141-161
Persistent link: https://www.econbiz.de/10013258883
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