Integrating bricks with chicks : retailer-level and channel-level outcomes of online-offline channel integration
Dennis Herhausen; Jochen Binder; Marcus Schloegel; Andreas Herrmann
| Year of publication: |
2015
|
|---|---|
| Authors: | Herhausen, Dennis ; Binder, Jochen ; Schloegel, Marcus ; Herrmann, Andreas |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 2, p. 309-325
|
| Subject: | Multi-channel management | Omnichannel retailing | Channel integration | Channel synergies | Channel cannibalization | Willingness to pay | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Zahlungsbereitschaftsanalyse | Electronic Commerce | E-commerce |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309670