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How convenient is it? : delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Duarte, Paulo; Silva, Susana C.; Ferreira, Margarida … - In: Journal of retailing and consumer services 44 (2018), pp. 161-169
Persistent link: https://www.econbiz.de/10011904358
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The value of textual haptic information in online clothing shopping
Rodrigues, Tomé; Silva, Susana C.; Duarte, Paulo - In: Journal of fashion marketing and management 21 (2017) 1, pp. 88-102
Persistent link: https://www.econbiz.de/10011703065
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Cause-related marketing in online environment : the role of brand-cause fit, perceived value, and trust
Silva, Susana C.; Duarte, Paulo; Machado, Joana César; … - In: International review on public and non-profit marketing 17 (2020) 2, pp. 135-157
Persistent link: https://www.econbiz.de/10012292817
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How footwear companies can use online CX to WOW customers
Silva, Susana C.; Dias, Joana Carmo; Braga, Beatriz - In: International journal of retail and distribution management 51 (2023) 4, pp. 465-483
Persistent link: https://www.econbiz.de/10014281078
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The role of online experience in the relationship between service convenience and future purchase intentions
Saha, Swapan Kumar; Duarte, Paulo; Silva, Susana C.; … - In: Journal of internet commerce 22 (2023) 2, pp. 244-271
Persistent link: https://www.econbiz.de/10014288101