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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
59
Konsumentenverhalten
57
Franchising
50
Beziehungsmarketing
46
Relationship marketing
46
Australia
22
Online retailing
20
Online-Handel
20
Social Web
20
Social web
20
Australien
19
Customer satisfaction
19
Marketing management
19
Marketingmanagement
19
Kundenzufriedenheit
18
Dienstleistungsqualität
17
Internet marketing
17
Online-Marketing
17
Service quality
17
Artificial intelligence
15
Künstliche Intelligenz
15
E-commerce
14
Brand management
12
Luxury goods
12
Luxusgüter
12
Markenführung
12
Advertising
11
Einzelhandel
10
Retail trade
10
Marketing
9
Werbung
9
Advertising effects
8
Bibliometrics
8
Bibliometrie
8
Lieferantenmanagement
8
Supplier relationship management
8
Werbewirkung
8
relationship marketing
8
Confidence
7
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14
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Quach, Sara
9
Thaichon, Park
8
Weaven, Scott
5
Nguyen, Mai
3
Frazer, Lorelle
2
Kremez, Zhanna
2
Le Dung
2
Ratten, Vanessa
2
Alejandro, Thomas Brashear
1
Barari, Mojtaba
1
Brown, James
1
Cheah, Jun-Hwa
1
Griffith, Denni Arli
1
Herington, Carmel
1
Hiram Ting
1
Kozlenkova, Irina V.
1
Lim, Xin-Jean
1
Liu, Yide
1
Lobo, Antonio
1
Palmatier, Robert W.
1
Phau, Ian
1
Prentice, Catherine
1
Steinhoff, Lena
1
Surachartkumtonkun, Jiraporn
1
Thaichon, Paramaporn
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Journal of retailing and consumer services
4
Developing digital marketing : relationship perspectives
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing Intelligence and Planning Ser.
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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1
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
2
The effects of e-commerce on franchising : practical implications and models
Kremez, Zhanna
;
Frazer, Lorelle
;
Thaichon, Park
- In:
Australasian marketing journal
27
(
2019
)
3
,
pp. 158-168
Persistent link: https://www.econbiz.de/10012110326
Saved in:
3
Hybrid sales structures in the age of e-commerce
Thaichon, Park
;
Surachartkumtonkun, Jiraporn
;
Quach, Sara
; …
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
3
,
pp. 277-302
Persistent link: https://www.econbiz.de/10011963025
Saved in:
4
The development of service quality dimensions for internet service providers : retaining customers of different usage patterns
Thaichon, Paramaporn
;
Lobo, Antonio
;
Prentice, Catherine
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 1047-1058
Persistent link: https://www.econbiz.de/10010437660
Saved in:
5
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
Saved in:
6
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
7
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen, Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
8
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen, Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
9
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen, Mai
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
10
Are privacy concerns still relevant? : revisiting consumer behaviour in omnichannel retailing
Cheah, Jun-Hwa
;
Lim, Xin-Jean
;
Hiram Ting
;
Liu, Yide
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169706
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