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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
14
Konsumentenverhalten
14
Advertising effects
7
India
7
Indien
7
Werbewirkung
7
Brand management
5
Markenführung
5
Beziehungsmarketing
4
Online retailing
4
Online-Handel
4
Product Placement
4
Product placement
4
Relationship marketing
4
Perceived relationship investment
3
Structural equation model
3
Strukturgleichungsmodell
3
Analytical hierarchy process
2
Bank
2
Bollywood movies
2
Brand
2
Brand image
2
Brand knowledge
2
Brand placement
2
Brand resonance
2
COVID-19
2
Consumer attitudes
2
Consumer behavior
2
Coronavirus
2
Customer engagement
2
Customer satisfaction
2
Dienstleistungsqualität
2
E-Banking
2
E-commerce
2
Einzelhandel
2
Employee brand
2
Employee branding
2
Fernsehprogramm
2
Fernsehwerbung
2
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English
2
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Balakrishnan, Janarthanan
2
Balasubramanian, Senthil Arasu
2
Manickavasagam, Jeevananthan
2
Natarajan, Thamaraiselvan
2
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International journal of business information systems : IJBIS
1
International journal of internet marketing and advertising : IJIMA
1
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ECONIS (ZBW)
2
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Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
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2
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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