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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
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Internet marketing
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Online retailing
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Online-Handel
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Online-Marketing
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Social Web
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Social web
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Werbewirkung
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Retail trade
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Sales promotion
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Synergie
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Synergy
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USA
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United States
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Verkaufsförderung
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Vertriebsweg
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Advertising
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Beziehungsmarketing
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Perception
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Preismanagement
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Pricing strategy
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Relationship marketing
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Theorie
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Theory
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Viral marketing
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Virales Marketing
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Wahrnehmung
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Brand
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Brand extension
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Chatterjee, Patrali
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Contemporary research in e-branding
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Returns on e-branding investment : linking pre-acquisition marketing activity to customer profitability
Chatterjee, Patrali
- In:
Contemporary research in e-branding
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003778168
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Digitalization in retailing : moving beyond e-commerce
Radon, Anita
(
ed.
);
Richard, James E.
(
ed.
); …
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2017
Persistent link: https://www.econbiz.de/10011813269
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