Purpose – The main objective of the current work is to analyse the importance of the moderating effect of industry type on technological firms' behaviour and on the acceptance of online business management applications. Design/methodology/approach – The conceptual model, based on a...

Purpose – The objective of this paper is to analyse whether individuals' socioeconomic characteristics – age, gender and income – influence their online shopping behaviour. The individuals analysed are experienced e‐shoppers i.e. individuals who often make purchases on the internet....