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~subject:"Emerging economies"
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Emerging economies
Consumer behaviour
12
Konsumentenverhalten
12
Turkey
10
Online-Marketing
8
Relationship marketing
8
Beziehungsmarketing
7
Internet marketing
7
Türkei
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Social Web
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Social web
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Advertising effects
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Brand management
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Werbewirkung
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Customer satisfaction
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Firm performance
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Kundenzufriedenheit
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Markenführung
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Unternehmenserfolg
4
Beschwerdemanagement
3
Brand image
3
Complaint management
3
Innovation
3
Innovation management
3
Innovationsmanagement
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
New product development
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Produktentwicklung
3
Social network
3
Soziales Netzwerk
3
Viral marketing
3
Virales Marketing
3
Advertising
2
Dienstleistungsqualität
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Emotion
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Innovation adoption
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Innovation diffusion
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Innovationsakzeptanz
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Yilmaz, Cengiz
2
Bodur, Muzaffer
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Erdoğmuş, İrem Eren
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Ergun, Ercan
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European journal of marketing : EJM
1
Journal of world business : JWB
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ECONIS (ZBW)
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International strategies of emerging market firms : standardization in brand management revisited
Erdoğmuş, İrem Eren
;
Bodur, Muzaffer
;
Yilmaz, Cengiz
- In:
European journal of marketing : EJM
44
(
2010
)
9/10
,
pp. 1410-1436
Persistent link: https://www.econbiz.de/10008661715
Saved in:
2
Organizational culture and firm effectiveness : an examination of relative effects of culture traits and the balanced culture hypothesis in an emerging economy
Yilmaz, Cengiz
;
Ergun, Ercan
- In:
Journal of world business : JWB
43
(
2008
)
3
,
pp. 290-306
Persistent link: https://www.econbiz.de/10003737977
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