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Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data

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Retailing innovations in a globalizing retail market environment

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The strategic implication of monetary control : an empirical investigation of the Indian economy

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Establishing profitable customer loyalty for multinational companies in the emerging economies : a conceptual framework

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Leveraging distribution to maximize firm performance in emerging markets

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Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice

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Customer engagement in service

Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160

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Future of retailer profitability : an organizing framework

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New perspectives on business model innovations in emerging markets

Kumar, V.; Srivastava, Rajendra Krishan - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 815-825

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Special issue: managing business and innovation in emerging markets

Kumar, V. (ed.); Srivastava, Rajendra Krishan (ed.) - 2020

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