Narrow search
Showing 1 - 5 of 5
Cover Image
What type of relationship do we have with loved brands?
Fetscherin, Marc - In: The journal of consumer marketing 31 (2014) 6/7, pp. 430-440
Persistent link: https://www.econbiz.de/10010459817
Cover Image
Consumer brand relationships : a research landscape
Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Cover Image
Trajectories of brand hate
Zarantonello, Lia; Romani, Simona; Grappi, Silvia; … - In: The journal of brand management : an international journal 25 (2018) 6, pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Cover Image
Brand love and brand addiction and their effects on consumers' negative behaviors
Junaid, Muhammad; Fetscherin, Marc; Hussain, Khalid; … - In: European journal of marketing 56 (2022) 12, pp. 3227-3248
Persistent link: https://www.econbiz.de/10013457429
Cover Image
The neural bases of sport fan reactions to teams : evidence from a neuroimaging study
Cayolla, Ricardo; Biscaia, Rui; Baumeister, Roy F.; … - In: Journal of consumer behaviour 23 (2024) 2, pp. 842-854
Persistent link: https://www.econbiz.de/10014507474