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The role of mixed emotions in consumer behaviour : investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Penz, Elfriede; Hogg, Margaret K. - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 104-132
Persistent link: https://www.econbiz.de/10009007631
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The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences
Karanika, Katerina; Hogg, Margaret K. - In: Multicultural perspectives in customer behaviour, (pp. 99-118). 2014
Persistent link: https://www.econbiz.de/10010399247
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The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences
Karanika, Katerina; Hogg, Margaret K. - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1091-1111
Persistent link: https://www.econbiz.de/10008757649
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Online and offline purchasing strategies : a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior
Hogg, Margaret K.; Penz, Elfriede - In: Brick & mortar shopping in the 21st century, (pp. 53-83). 2008
Persistent link: https://www.econbiz.de/10003618167