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~subject:"Emotion"
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Emotion
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European journal of marketing : EJM
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ECONIS (ZBW)
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1
Psychological reactance in assertive green advertising : addressing the role of individual values
Freudenreich, Thomas
;
Penz, Elfriede
- In:
Journal of consumer marketing
42
(
2025
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10015205248
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2
The role of mixed emotions in consumer behaviour : investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
Penz, Elfriede
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 104-132
Persistent link: https://www.econbiz.de/10009007631
Saved in:
3
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
4
Online and offline purchasing strategies : a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior
Hogg, Margaret K.
;
Penz, Elfriede
- In:
Brick & mortar shopping in the 21st century
,
(pp. 53-83)
.
2008
Persistent link: https://www.econbiz.de/10003618167
Saved in:
5
Between merger and syndrome : the intermediary role of emotions in four cross-border M&As
Sinkovics, Rudolf R.
;
Zagelmeyer, Stefan
;
Kusstatscher, …
- In:
International business review : the official journal of …
20
(
2011
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10008839819
Saved in:
6
The paradox of distance : New Zealand businesses during COVID-19
Fath, Benjamin
;
Fiedler, Antje
;
Sinkovics, Noemi
; …
- In:
International business in times of crisis
,
(pp. 431-447)
.
2022
Persistent link: https://www.econbiz.de/10013277280
Saved in:
7
The role of emotions in cross-border Mergers & Acquisitions : a systematic review of the inter-disciplinary literature and future research agenda
Zahoor, Nadia
;
Khan, Zaheer
;
Sinkovics, Rudolf R.
- In:
Journal of international management
28
(
2022
)
4
,
pp. 1-26
Persistent link: https://www.econbiz.de/10013471347
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