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The influence of image valence on the attention paid to charity advertising
Santos, Manuel Alonso dos; Lobos, Camila; Muñoz, Nathalie - In: Journal of nonprofit & public sector marketing 29 (2017) 3, pp. 346-363
Persistent link: https://www.econbiz.de/10011779109
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Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses
Llanos-Contreras, Orlando; Santos, Manuel Alonso dos - In: European journal of international management : EJIM 12 (2018) 5/6, pp. 576-595
Persistent link: https://www.econbiz.de/10011959963
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Family business performance in a post-disaster scenario : the influence of socioemotional wealth importance and entrepreneurial orientation
Santos, Manuel Alonso dos; Llanos-Contreras, Orlando - In: Journal of business research : JBR 101 (2019), pp. 492-498
Persistent link: https://www.econbiz.de/10012103440
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Using structural topic modelling to predict users' sentiment towards intelligent personal agents : an application for Amazon's echo and Google Home
Sánchez-Franco, Manuel J.; Arenas-Márquez, Francisco J.; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-15
Persistent link: https://www.econbiz.de/10012665821
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The mediator of disconfirmation on satisfaction and consumer intentions : practical application effect in a sporting event
Dos Santos, Manuel Alonso; Baeza, Steve; Montoro Ríos, … - In: Strategies in sports marketing : technologies and …, (pp. 146-155). 2014
Persistent link: https://www.econbiz.de/10010362971