The mediator of disconfirmation on satisfaction and consumer intentions : practical application effect in a sporting event
Manuel Alonso Dos Santos; Steve Baeza; Francisco Javier Montoro Ríos
| Year of publication: |
2014
|
|---|---|
| Authors: | Dos Santos, Manuel Alonso ; Baeza, Steve ; Montoro Ríos, Francisco Javier |
| Published in: |
Strategies in sports marketing : technologies and emerging trends. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-5994-0. - 2014, p. 146-155
|
| Subject: | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Emotion | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362971