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Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing
Martinez, Israel; Castaño, Raquel; Quintanilla, Claudia; … - In: Cracking the code : leveraging consumer psychology to …, (pp. 257-277). 2012
Persistent link: https://www.econbiz.de/10009349519
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Brand-aid
Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
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Aesthetic package design : a behavioral, neural, and psychological investigation
Reimann, Martin; Zaichkowsky, Judith Lynne; Neuhaus, Carolin - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 431-441
Persistent link: https://www.econbiz.de/10008728832
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The somatic marker framework as a neurological theory of decision-making : review, conceptual comparisons, and future neuroeconomics research
Reimann, Martin; Bechara, Antoine - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 767-776
Persistent link: https://www.econbiz.de/10009272607
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A matter of love : consumers' relationships with original brands and their conterfeits
Castaño, Raquel; Perez, Maria Eugenia - In: The journal of consumer marketing 31 (2014) 6/7, pp. 475-482
Persistent link: https://www.econbiz.de/10010459756
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Managing consumer uncertainty in the adoption of new products : temporal distance and mental simulation
Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: Journal of marketing research : JMR 45 (2008) 3, pp. 320-336
Persistent link: https://www.econbiz.de/10003724276