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The advertised mind : ground-breaking insights into how our brains respond to advertising
Du Plessis, Erik - 2005
-- Ad-liking and print advertising -- 16. Recognition, recall and persuasion -- Measuring how advertisements are remembered … emotion could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend."--Jacket …10. From brains to advertisements -- 11. Why should advertising be researched? -- What I learnt from a Zulu miner with …
Persistent link: https://www.econbiz.de/10011479699
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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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The moderating role of mood and personal relevance on persuasive effects of gain- and loss-framed health messages
Wirtz, John G.; Sar, Sela; Ghuge, Shreyas - In: Health marketing quarterly 32 (2015) 2, pp. 180-196
Persistent link: https://www.econbiz.de/10011304092
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A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching - In: Journal of advertising : official publication of the … 46 (2017) 4, pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
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The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun; Jung, Jae Min - In: Journal of marketing communications 25 (2019) 3, pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
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A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
Lee, Seung Yun; Jung, Sunho; Jung, Han Young; Choi, Sung Tae - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
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Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther - 2020
Persistent link: https://www.econbiz.de/10012203501
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The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila; Noel, Hayden - In: International journal of advertising : the review of … 40 (2021) 7, pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617