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~subject:"Emotion"
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Emotion
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European journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Make me special : gender differences in consumers' responses to loyalty programs
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 545-559
Persistent link: https://www.econbiz.de/10009579993
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Temperature and emotions : effects of physical temperature on responses to emotional advertising
Bruno, Pascal
;
Melnyk, Valentyna
;
Völckner, Franziska
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 302-320
Persistent link: https://www.econbiz.de/10011672003
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3
The temperature dimension of emotions
Bruno, Pascal
;
Melnyk, Valentyna
;
Murray, Kyle B.
- In:
European journal of marketing
56
(
2022
)
8
,
pp. 2172-2215
Persistent link: https://www.econbiz.de/10013457335
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