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Cognitive factors affecting buying decision of young consumers : role of arousal and merriment
Rajagopal - In: International journal of economics and business research 1 (2009) 4, pp. 454-466
Persistent link: https://www.econbiz.de/10003955630
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Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal - In: International journal of business excellence : IJBEX 21 (2020) 1, pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
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Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal - In: International journal of business innovation and … 23 (2020) 3, pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
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Consumption of organic food products in Latin America : role of knowledge and emotions among women consumers
Rajagopal - In: International journal of business innovation and … 26 (2021) 4, pp. 406-423
Persistent link: https://www.econbiz.de/10012798588
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Inferiority feeling and conspicuous buying behaviour : analysing quality of life concerns among consumers in Mexico
Rajagopal - In: International journal of productivity and quality … 35 (2022) 2, pp. 171-192
Persistent link: https://www.econbiz.de/10013093198
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Nonconscious processes in consumer behavior : a review of prior literature and implications for marketing
Martinez, Israel; Castaño, Raquel; Quintanilla, Claudia; … - In: Cracking the code : leveraging consumer psychology to …, (pp. 257-277). 2012
Persistent link: https://www.econbiz.de/10009349519
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A matter of love : consumers' relationships with original brands and their conterfeits
Castaño, Raquel; Perez, Maria Eugenia - In: The journal of consumer marketing 31 (2014) 6/7, pp. 475-482
Persistent link: https://www.econbiz.de/10010459756
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Managing consumer uncertainty in the adoption of new products : temporal distance and mental simulation
Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: Journal of marketing research : JMR 45 (2008) 3, pp. 320-336
Persistent link: https://www.econbiz.de/10003724276
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Brand-aid
Reimann, Martin; Rios, Sandra; Castaño, Raquel - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 673-691
Persistent link: https://www.econbiz.de/10011755407