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Consumer behaviour
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Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
;
Saenger, Christina
;
Bock, Dora E.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
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2
Feeling excluded? : join the crowd : how social exclusion affects approach behavior toward consumer-dense retail environments
Thomas, Veronica L.
;
Saenger, Christina
- In:
Journal of business research : JBR
120
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012417160
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