Narrow search
Showing 1 - 4 of 4
Cover Image
The role of self-esteem, negative affect and normative influence in impluse buying : a study from India
Bandyopadhyay, Nirmalya - In: Marketing intelligence & planning 34 (2016) 4, pp. 523-539
Persistent link: https://www.econbiz.de/10011571125
Cover Image
Exploring the link between impulsive buying tendency, self-esteem and normative influence : a structural equation model
Bandyopadhyay, Nirmalya - In: International journal of Indian culture and business … 15 (2017) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10011845619
Cover Image
Immediate or delayed! : whether various types of consumer sales promotions drive impulse buying? : an empirical investigation
Bandyopadhyay, Nirmalya; Sivakumaran, Bharadhwaj; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581881
Cover Image
Self-esteem, normative influence, positive affect, and variety seeking : an integrated framework
Bandyopadhyay, Nirmalya; Agarwal, Ritika - In: International journal of Indian culture and business … 26 (2022) 4, pp. 446-459
Persistent link: https://www.econbiz.de/10014314202