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Service robot acceptance in museums : an empirical study using the service robot acceptance model (sRAM)
Wong, Amy; Wong, Jimmy - In: The journal of services marketing 38 (2024) 5, pp. 619-635
Persistent link: https://www.econbiz.de/10015110533
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Understanding consumer brand love, brand commitment, and brand loyalty
Wong, Amy - In: Journal of relationship marketing : innovations and … 22 (2023) 2, pp. 87-114
Persistent link: https://www.econbiz.de/10014290406
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Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy; Hung, Yu-Chen - In: The journal of product & brand management 32 (2023) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
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Building engagement in online brand communities : the effects of socially beneficial initiatives on collective social capital
Wong, Amy; Lee, Marcus - In: Journal of retailing and consumer services 65 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013169673