Similar Search Results

The role of brand gratitude in consumer relationships with cool brands

Koskie, Melanie Moore; Freling, Ryan E.; Locander, … - In: The journal of product & brand management 33 (2024) 4, pp. 419-435

Persistent link: https://www.econbiz.de/10015165139

Cool brands and hot attachments : their effect on consumers' willingness to pay more

Koskie, Melanie Moore; Locander, William B. - In: European journal of marketing 57 (2023) 4, pp. 905-929

Persistent link: https://www.econbiz.de/10014252220

Unraveling consumer suspense : the role of hope, fear, and probability fluctuations

Moulard, Julie Guidry; Kroff, Michael W.; Folse, Judith … - In: Journal of business research : JBR 65 (2012) 3, pp. 340-346

Persistent link: https://www.econbiz.de/10009507198

Examining customer-created guilt in a service context

Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844

Persistent link: https://www.econbiz.de/10011970112

Unraveling consumer suspense: The role of hope, fear, and probability fluctuations

Moulard, Julie Guidry; Kroff, Michael W.; Folse, Judith … - In: Journal of Business Research 65 (2012) 3, pp. 340-346

This empirical research focuses on suspense, which is proposed to be a formative construct comprised of the emotions of hope and fear. Two measurement studies that focus on developing a scale for suspense, as well as scales for its two emotional components of hope and fear, are first presented....

Persistent link: https://www.econbiz.de/10011049995