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Emotion
Consumer behaviour
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Gender
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Personality psychology
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Persönlichkeitspsychologie
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Women workers
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Brand
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Brand image
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Brand passion
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Dual brand passion
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Eastern Europe
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Employee selection
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Employment interviews
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Frauen
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Gender differences
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Harmonious brand passion
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Hedonic
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Hotels
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Markentreue
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Astakhova, Marina
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Wooldridge, Barbara Ross
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Swinberghe, Krist R.
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Journal of business research : JBR
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The journal of consumer marketing
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ECONIS (ZBW)
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A new dualistic approach to brand passion : harmonious and obsessive
Swinberghe, Krist R.
;
Astakhova, Marina
;
Wooldridge, …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2657-2665
Persistent link: https://www.econbiz.de/10010483026
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2
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
3
The ultimate escape : escapism, sports fan passion and procrastination across two cultures
Astakhova, Marina
;
Leonard, Ethan B.
;
Doty, D. Harold
; …
- In:
Journal of consumer marketing
39
(
2022
)
3
,
pp. 278-293
Persistent link: https://www.econbiz.de/10013398148
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