Narrow search
Showing 1 - 8 of 8
Cover Image
Exploring emotional-eating patterns in different cultures : toward a conceptual framework model
Luomala, Harri T.; Sirieix, Lucie; Tahir, Rizwan - In: Journal of international consumer marketing 21 (2009) 3, pp. 231-245
Persistent link: https://www.econbiz.de/10003890820
Cover Image
Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts
Paaspvaara, Rami; Luomala, Harri T.; Pohjanheimo, Terhi; … - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
Cover Image
When an intercultural business negotiation fails : comparing the emotions and behavioural tendencies of individualistic and collectivistic negotiatiors
Luomala, Harri T.; Kumar, Rajesh; Singh, J. D.; … - In: Group decision and negotiation 24 (2015) 3, pp. 537-561
Persistent link: https://www.econbiz.de/10010533297
Cover Image
How nostalgia in advertising increases brand love : a cross-country study
Grappi, Silvia; Pauwels-Delassus, Véronique; … - In: The journal of product & brand management 33 (2024) 7, pp. 869-887
Persistent link: https://www.econbiz.de/10015166464
Cover Image
The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism
Romani, Simona; Grappi, Silvia; Zarantonello, Lia; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 658-672
Persistent link: https://www.econbiz.de/10011399855
Cover Image
The relationship between brand love and actual brand performance : evidence from an international study
Zarantonello, Lia; Formisano, Marcello; Grappio, Silvia - In: International marketing review 33 (2016) 6, pp. 806-824
Persistent link: https://www.econbiz.de/10011630313
Cover Image
Trajectories of brand hate
Zarantonello, Lia; Romani, Simona; Grappi, Silvia; … - In: The journal of brand management : an international journal 25 (2018) 6, pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Cover Image
Brand passion : a systematic review and future research agenda
Gilal, Faheem Gul; Paul, Justin; Thomas, Asha; … - In: The journal of brand management : an international journal 30 (2023) 6, pp. 490-515
Persistent link: https://www.econbiz.de/10014447376