Narrow search
Showing 1 - 4 of 4
Cover Image
The mediating role of customers' emotional attachment in enhancing service excellence and repurchase intentions of low-cost carrier airlines
Chand, Pawan Kumar; Tandon, Urvashi; Jhamb, Deepika; … - In: International journal of business excellence : IJBEX 32 (2024) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10015060906
Cover Image
Examining the relationship among servicescape, perceived overall image and customer behavioural intentions in beauty salons : the moderating role of pleasure-arousal-dominance emotional state model
Kampani, Nidhi; Jhamb, Deepika - In: International journal of services, economics and management 12 (2021) 2, pp. 164-184
Persistent link: https://www.econbiz.de/10012613739
Cover Image
Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar; Kumar, Ramesh J.; Saha, Raiswa; … - In: Society and business review 18 (2023) 2, pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Cover Image
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit; Paul, Justin; Mittal, Amit - In: International marketing review 40 (2023) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10014227448