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Consumer responses to characteristics of price-matching guarantees: the moderating role of price consciousness
Kukar-Kinney, Monika
;
Walters, Rockney G.
;
MacKenzie, …
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 211-221
Persistent link: https://www.econbiz.de/10003452392
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