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Excess loyalty in online retailing
Huang, Chun-yao
- In:
International journal of electronic commerce : IJEC
16
(
2011/2012
)
2
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pp. 115-133
Persistent link: https://www.econbiz.de/10009488552
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Good soldiers on the web : understanding the drivers of participation in online communities of consumption
Yen, HsiuJu Rebecca
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Hsu, Sheila Hsuan-yu
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Huang, Chun-yao
- In:
International journal of electronic commerce : IJEC
15
(
2010/11
)
4
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pp. 89-120
Persistent link: https://www.econbiz.de/10009267729
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