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~subject:"Enrollment intention"
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Enrollment intention
Consumer behaviour
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Beziehungsmarketing
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Customer satisfaction
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Kundenzufriedenheit
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Dienstleistungsqualität
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Vertrauen
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Betriebliche Finanzwirtschaft
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Brand
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Brand attitude
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Brand awareness
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Brand management
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Consumer Non-Cyclical Companies
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Higher education institution
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Indonesia
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Indonesien
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Hussein, Ananda Sabil
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Indrawati, Nur Khusniyah
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Noermijati, Noermijati
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Sudhana, Pranakusuma
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International journal of public sector management
1
Management research review
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ECONIS (ZBW)
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Explaining the unsuccessful relationships between brand awareness and behavioral intention : a serial mediation study
Sudhana, Pranakusuma
;
Noermijati, Noermijati
;
Hussein, …
- In:
Management research review
46
(
2023
)
12
,
pp. 1852-1864
Persistent link: https://www.econbiz.de/10014430996
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A moderated mediation analysis of the low enrollment intention at international higher education in Indonesia
Sudhana, Pranakusuma
;
Noermijati, Noermijati
;
Hussein, …
- In:
International journal of public sector management
36
(
2023
)
4/5
,
pp. 333-349
Persistent link: https://www.econbiz.de/10014475067
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