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Purpose – The purpose of this paper is to discuss the interplay between gender, entrepreneurial capital and firm performance. Using matched sample data, the paper considers how gender shapes the possession of entrepreneurial capital and discusses the implications of capital variance for...
Persistent link: https://www.econbiz.de/10014774153
Entrepreneurial marketing is a term which is receiving increasing use. It essentially encompasses two very distinct areas of management: marketing and entrepreneurship. This article is dedicated to exploring the emergence of this area of theory, its history and the current developments in the...
Persistent link: https://www.econbiz.de/10014934968
This paper presents some of the findings to emerge from a qualitative study of social enterprise in the UK. The findings discussed in this paper refer to the marketing activities of social enterprises and consider the extent to which these can be described as “entrepreneurial”. This...
Persistent link: https://www.econbiz.de/10014987084