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Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies
Samu, Sridhar; Krishnan, H. Shanker; Smith, Robert E. - 2010
Persistent link: https://www.econbiz.de/10003924405
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High-involvement innovation through continuous improvement
Bessant, John R.; Caffyn, Sarah - 2009
Persistent link: https://www.econbiz.de/10003856704
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Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
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In pursuit of the "ideal approach" to successful marketing strategy implementation
Thorpe, Eleri R.; Morgan, Robert - 2009
Persistent link: https://www.econbiz.de/10003836674
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How strategic is your sales strategy?
Kinni, Theodore - In: Executing strategy for business results, (pp. 101-109). 2007
Persistent link: https://www.econbiz.de/10003659753
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Marketing myopia
Levitt, Theodore - 2008 - Reprint
Persistent link: https://www.econbiz.de/10003681710
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Linking prefunding factors and high-technology venture success : an exploratory study
Roure, Juan B.; Maidique, Modesto A. - In: Entrepreneurial teams and new business creation, (pp. 285-296). 2009
Persistent link: https://www.econbiz.de/10003817678
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Strategic brand concept-image management
Park, C. Whan; Jaworski, Bernard J.; MacInnis, Deborah J. - 2010
Persistent link: https://www.econbiz.de/10003924111
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Bringing technology to market : a macro view of technology transfer and commercialization
Allen, Kathleen - In: Modern perspectives on entrepreneurship : [the latest …, (pp. 309-344). 2006
Persistent link: https://www.econbiz.de/10003875484
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Innovation and entrepreneurship
Audretsch, David B. (ed.) - 2009
Persistent link: https://www.econbiz.de/10003782801