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Customer search strategies of entrepreneurial telehealth firms : how effective is effectuation?

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Customer search strategies of entrepreneurial telehealth firms – how effective is effectuation?

Pinnock, Susanna; Evers, Natasha; Hoholm, Thomas - In: International Journal of Entrepreneurial Behavior & Research 30 (2024) 8, pp. 2061-2081

Purpose The demand for healthcare innovation is increasing, and not much is known about how entrepreneurial firms search for and sell to customers in the highly regulated and complex healthcare market. Drawing on effectuation perspectives, we explore how entrepreneurial digital healthcare firms...

Persistent link: https://www.econbiz.de/10015345168