Marketing capability development through networking : an entrepreneurial marketing perspective
Gabriela Gliga, Natasha Evers
| Year of publication: |
2023
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|---|---|
| Authors: | Gliga, Gabriela ; Evers, Natasha |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-17
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| Subject: | Entrepreneurial marketing | Entrepreneurial networking | Marketing capabilities | Qualitative research | Resource interaction | Marketing | Entrepreneurship | Entrepreneurship approach | Unternehmensnetzwerk | Business network | Ressourcenorientierter Ansatz | Resource-based view | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | KMU | SME | Soziales Netzwerk | Social network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113472 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013534133