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Chapter 1: Entrepreneurship: The Global Economic Landscape -- SECTION 1: INSTITUTIONAL CHALLENGES -- Chapter 2: A Measure of the Impacts of Productive, Unproductive and Destructive Entrepreneurship on Economic Growth and Development in Africa -- Chapter 3: Addressing the Challenges of...
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Purpose – The purpose of this paper is to propose the application of social practice theory for the investigation of entrepreneurial marketing (EM) practices. Design/methodology/approach – A theoretical gap has been found between scholarly efforts to explain the nature of EM practice and the...
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