Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs
Rosalind Jones; Jennifer Rowley
| Year of publication: |
2009
|
|---|---|
| Authors: | Jones, Rosalind ; Rowley, Jennifer |
| Published in: |
Journal of research in marketing and entrepreneurship : JRME. - Bingley : Emerald, ISSN 1471-5201, ZDB-ID 2516633-5. - Vol. 11.2009, 1, p. 5-21
|
| Subject: | KMU | SME | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003949207