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Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs

Jones, Rosalind; Rowley, Jennifer - In: Journal of research in marketing and entrepreneurship : JRME 11 (2009) 1, pp. 5-21

Persistent link: https://www.econbiz.de/10003949207

Entrepreneurial marketing in small businesses : a conceptual exploration

Jones, Rosalind; Rowley, Jennifer - In: International small business journal : researching … 29 (2011) 1, pp. 25-36

Persistent link: https://www.econbiz.de/10008934170

Beyond rhetoric: re-thinking entrepreneurial marketing from a practice perspective

Gross, Nicole; Carson, David; Jones, Rosalind - In: Journal of Research in Marketing and Entrepreneurship 16 (2014) 2, pp. 105-127

Purpose – The purpose of this paper is to propose the application of social practice theory for the investigation of entrepreneurial marketing (EM) practices. Design/methodology/approach – A theoretical gap has been found between scholarly efforts to explain the nature of EM practice and the...

Persistent link: https://www.econbiz.de/10014902669

Entrepreneurship and societal change

Heyworth-Thomas, Elizabeth M.; Hyslop, Katie; Jones, … - In: Entrepreneurship and Change : Understanding …, (pp. 23-42). 2022

Persistent link: https://www.econbiz.de/10013363151

Entrepreneurial species : influences of business and social contexts on indigenous and non-indigenous types

Sethna, Zubin; Jones, Rosalind; Edwards, Richard - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 267-295

Persistent link: https://www.econbiz.de/10010393476

Strategic management in SMEs : an orientation approach

Jones, Rosalind; Sisay, Susan - In: Handbook of research on strategic management in small …, (pp. 1-21). 2014

Persistent link: https://www.econbiz.de/10010361889

Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective

Gross, Nicole; Carson, David; Jones, Rosalind - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 105-127

Persistent link: https://www.econbiz.de/10010465789

Indigenous and non-indigenous entrepreneurs : the significance of business and social contexts

Sethna, Zubin; Jones, Rosalind; Edwards, Richard - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 325-354

Persistent link: https://www.econbiz.de/10011281001

Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing

Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19

Persistent link: https://www.econbiz.de/10011580495

The lone digital tourism entrepreneur : knowledge acquisition and collaborative transfer

Alford, Philip; Jones, Rosalind - In: Tourism management : research, policies, practice 81 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012297483