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~subject:"Entrepreneurship approach"
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Subject
All
Entrepreneurship approach
Consumer behaviour
40
Entrepreneurship
38
Marketing management
37
Marketingmanagement
37
Konsumentenverhalten
35
Marketing
35
Business start-up
31
Innovation
31
Unternehmensgründung
31
Firm performance
27
Innovation management
26
Innovationsmanagement
26
Unternehmenserfolg
26
Brand management
25
Australia
22
Beziehungsmarketing
22
Relationship marketing
22
Markenführung
21
Brand image
19
Australien
18
KMU
18
SME
18
Markenimage
17
Customer satisfaction
16
New product development
15
Produktentwicklung
15
Service quality
14
Dienstleistungsqualität
12
Dienstleistungssektor
11
Entrepreneurs
11
Market orientation
11
Resource-based view
11
Ressourcenorientierter Ansatz
11
Service industry
11
B-to-B-Marketing
10
Business-to-business marketing
10
Unternehmer
10
Value creation
10
Betriebliche Wertschöpfung
9
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Online availability
All
Undetermined
16
Free
3
Type of publication
All
Article
35
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
1
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
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Language
All
English
37
Author
All
Miles, Morgan P.
30
O'Cass, Aron
7
Bonney, Lawrence
4
Kasouf, Chickery J.
4
Morrish, Sussie C.
4
Gilmore, Audrey
3
Klerk, Saskia de
3
Verreynne, Martie-Louise
3
Adhikari, Rajendra
2
Ahmadi, Hormoz
2
Audretsch, David B.
2
Bliemel, Martin
2
D'Alessandro, Steven
2
Darroch, Jenny
2
Edwards, John
2
Hultman, Claes M.
2
Lehman, Kim
2
Mason, Colin M.
2
Mehlhorn, Joey E.
2
Morrish, Sussie
2
O'Connor, Allan
2
Barraket, Josephine
1
Collins, Ray
1
Crispin, Stuart
1
Daniel, Lisa J.
1
Deacon, Jonathan
1
Doyle, Richard
1
Eversole, Robyn
1
Fillis, Ian
1
Fillis, Ian Ronald
1
Flores, Ricardo
1
Forst, Mark
1
Fraser, Niyan
1
Frost, Mark
1
Giglierano, Joe
1
Grimmer, Louise
1
Gronum, Sarel
1
Hall-Phillips, Adrienne
1
Harrigan, Paul
1
Harris, Candice
1
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Published in...
All
International entrepreneurship and management journal
5
Journal of business research : JBR
5
Journal of strategic marketing
5
Entrepreneurship and regional development : an international journal
3
Journal of research in marketing and entrepreneurship : JRME
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
2
A general perspective
1
Corporate social responsibility and environmental management
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of food and agricultural economics : IJFAEC
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of vacation marketing : an international journal
1
Research at the marketing-entrepreneurship interface
1
Review of business : interdisciplinary journal on risk and society
1
Small business economics : an international journal
1
The Sage handbook of small business and entrepreneurship
1
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Source
All
ECONIS (ZBW)
37
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1
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10
of
37
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articles prioritized
date (newest first)
date (oldest first)
1
The role of entrepreneurial marketing in new technology ventures first product commercialisation
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 47-60
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011580583
Saved in:
2
Transforming entrepreneurial posture into a superior first product market position via dynamic capabilities and TMT prior start-up experience
Ahmadi, Hormoz
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 95-105
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011822133
Saved in:
3
Service dominant logic : implications at the marketing/entrepreneurship interface
Kasouf, Chickery J.
;
Darroch, Jenny
;
Hultman, Claes M.
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
10
(
2008
)
1
,
pp. 57-69
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003949109
Saved in:
4
An exploratory study of sustainability as a stimulus for corporate entrepreneurship
Morrish, Sussie C.
;
Miles, Morgan P.
;
Polonsky, Michael Jay
- In:
Corporate social responsibility and environmental management
18
(
2011
)
2
,
pp. 162-171
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009232601
Saved in:
5
Entrepreneurship's relevance to marketing
Miles, Morgan P.
;
Crispin, Stuart
;
Kasouf, Chickery J.
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 126-136
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009507693
Saved in:
6
A note on entrepreneurship as an alternative logic to address food security In the developing world
Bonney, Lawrence
;
Collins, Ray
;
Miles, Morgan P.
; …
- In:
Journal of developmental entrepreneurship : JDE ; a …
18
(
2013
)
3
,
pp. 1-20
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010200709
Saved in:
7
The relationship of entrepreneurial orientation, Vincentian values and economic and social performance in social enterprise
Miles, Morgan P.
;
Verreynne, Martie-Louise
;
Luke, Belinda
; …
- In:
Review of business : interdisciplinary journal on risk …
33
(
2012/13
)
2
,
pp. 91-102
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010345335
Saved in:
8
The art of entrepreneurial market creation
Lehman, Kim
;
Fillis, Ian Ronald
;
Miles, Morgan P.
- In:
Journal of research in marketing and entrepreneurship : JRME
16
(
2014
)
2
,
pp. 163-182
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010465758
Saved in:
9
A short note on entrepreneurship as method : a social enterprise perspective
Verreynne, Martie-Louise
;
Miles, Morgan P.
;
Harris, Candice
- In:
International entrepreneurship and management journal
9
(
2013
)
1
,
pp. 113-128
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009735870
Saved in:
10
Entrepreneurial orientation, market orientation and performance in established and startup firms
Vitale, Rob
;
Giglierano, Joe
;
Miles, Morgan P.
- In:
Research at the marketing-entrepreneurship interface
,
(pp. 196-214)
.
2003
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003845299
Saved in:
1
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