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Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs
Jones, Rosalind; Rowley, Jennifer - In: Journal of research in marketing and entrepreneurship : JRME 11 (2009) 1, pp. 5-21
Persistent link: https://www.econbiz.de/10003949207
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Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind; Rowley, Jennifer - In: International small business journal : researching … 29 (2011) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
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Entrepreneurship and societal change
Heyworth-Thomas, Elizabeth M.; Hyslop, Katie; Jones, … - In: Entrepreneurship and Change : Understanding …, (pp. 23-42). 2022
Persistent link: https://www.econbiz.de/10013363151
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Entrepreneurial species : influences of business and social contexts on indigenous and non-indigenous types
Sethna, Zubin; Jones, Rosalind; Edwards, Richard - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 267-295
Persistent link: https://www.econbiz.de/10010393476
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Strategic management in SMEs : an orientation approach
Jones, Rosalind; Sisay, Susan - In: Handbook of research on strategic management in small …, (pp. 1-21). 2014
Persistent link: https://www.econbiz.de/10010361889
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Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole; Carson, David; Jones, Rosalind - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
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Indigenous and non-indigenous entrepreneurs : the significance of business and social contexts
Sethna, Zubin; Jones, Rosalind; Edwards, Richard - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 325-354
Persistent link: https://www.econbiz.de/10011281001
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Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter; Uslay, Can; Pascal, Vincent J.; Omura, Glenn - In: Journal of strategic marketing 24 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
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The lone digital tourism entrepreneur : knowledge acquisition and collaborative transfer
Alford, Philip; Jones, Rosalind - In: Tourism management : research, policies, practice 81 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012297483
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Entrepreneurial marketing in small enterprises
Jones, Rosalind; Morrish, Sussie C.; Deacon, Jonathan; … - In: The Sage handbook of small business and entrepreneurship, (pp. 297-320). 2018
Persistent link: https://www.econbiz.de/10012034376