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Invernizzi, Emanuele
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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The Routledge handbook of strategic communication
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Adopting an entrepreneurial perspective in the study of strategic communication
Invernizzi, Emanuele
;
Romenti, Stefania
- In:
The Routledge handbook of strategic communication
,
(pp. 214-228)
.
2015
Persistent link: https://www.econbiz.de/10010468324
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Relationships and quality management : the Pastificio Rana case study
Invernizzi, Emanuele
;
Romenti, Stefania
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 85-99)
.
2013
Persistent link: https://www.econbiz.de/10009782052
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