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A rational random behavior model of choice
Vanhonacker, Wilfried R.
;
Winer, Russell S.
-
1989
-
Rev
Persistent link: https://www.econbiz.de/10000763490
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2
Locally rational decision making : the distracting effect of information on managerial performance
Glazer, Rashi
- In:
Management science : journal of the Institute for …
38
(
1992
)
2
,
pp. 212-226
Persistent link: https://www.econbiz.de/10001122907
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3
Managerial decision making in customer management : adaptive, fast and frugal?
Bauer, Johannes
;
Schmitt, Philipp
;
Morwitz, Vicki G.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10009776510
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4
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
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