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The high-end bias : a decision-maker preference for premium over economy innovations
Reinhardt, Ronny; Gurtner, Sebastian; Hoskins, Jake D.; … - In: Long range planning : LRP ; international journal of … 57 (2024) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10014529422
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Making the right decisions about new technologies : a perspective on criteria and preferences in hospitals
Gurtner, Sebastian - In: Health care management review : the journal for health … 39 (2014) 3, pp. 245-254
Persistent link: https://www.econbiz.de/10010398971
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Low-end innovation : an analysis of decision-marketing biases, organizational capabilities, and adoption processes
Reinhardt, Ronny - 2018
Persistent link: https://www.econbiz.de/10011886610
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Environmental sustainability-profitability beliefs among firm decision makers : measurement and consequences
Dose, David; Reinhardt, Ronny; Schwabe, Maria; Walsh, … - In: Long range planning : LRP ; international journal of … 58 (2025) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10015331186