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Export decision-making orientation : an exploratory study
Nemkova, Ekaterina; Souchon, Anne L.; Hughes, Paul - In: International marketing review 29 (2012) 4, pp. 349-378
Persistent link: https://www.econbiz.de/10009661282
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Does improvisation help or hinder planning in determining export success? : decision theory applied to exporting
Nemkova, Ekaterina; Souchon, Anne L.; Hughes, Paul; … - In: Journal of international marketing 23 (2015) 3, pp. 41-65
Persistent link: https://www.econbiz.de/10011341900
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Spontaneity and international marketing performance
Souchon, Anne L.; Hughes, Paul; Farrell, Andrew M.; … - In: International marketing review 33 (2016) 5, pp. 671-690
Persistent link: https://www.econbiz.de/10011620305