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Bumbling geniuses : the power of everyday reasoning in multistage decision making

Meyer, Robert J.; Hutchinson, J. W. - In: Wharton on making decisions, (pp. 37-61). 2001

Persistent link: https://www.econbiz.de/10001686604

The roles of planning, learning, and mental models in repeated dynamic decision making

Huang, Yanliu; Hutchinson, J. W. - In: Organizational behavior and human decision processes : … 122 (2013) 2, pp. 163-176

Persistent link: https://www.econbiz.de/10010227145

When are we dynamiccally optimal? A psychological field guide for marketing modelers

Meyer, Robert J.; Hutchinson, J. W. - In: Journal of marketing 80 (2016) 5, pp. 20-33

Persistent link: https://www.econbiz.de/10011591165

Sequential Sampling Models of Choice : Some Recent Advances

Otter, Thomas - 2012

Choice models in marketing and economics are generally derived without specifying the underlying cognitive process of decision making. This approach has been successfully used to predict choice behavior. However, it has not much to say about such aspects of decision making as deliberation,...

Persistent link: https://www.econbiz.de/10013116122

When BDT in marketing meant Bayesian decision theory: the influence of Paul Green's research

Bradlow, Eric T. (contributor) - In: Marketing research and modeling : progress and …, (pp. 17-39). 2004

Persistent link: https://www.econbiz.de/10003241947