Marshall, Roger; Chih, Leonard Ling Ping; Khim, Peh Yam; … - In: Making tough decisions well and badly : framing, …, (pp. 69-85). 2016
Understanding the nature and distribution of influence within buying centres is of critical importance to researchers in organisational buying behaviour (Dawes, Lee, & Dowling, 1998). However, the effects of the Internet on organisational buying behaviour remain rather vague. The primary...