Across four studies, including one involving an actual monetary decision, the authors demonstrate that forming a product consideration set by excluding versus including alternatives induces consumers to place more weight on ethical attributes, such as company labor practices and animal testing....

Individual preferences can vary significantly by the mode in which they are elicited. Thus, the seemingly benign procedural issue of elicitation mode (i.e., choice, buying price, rating, matching) could have a profound effect on group decisions, although elicitation mode has not been much...