Negative Consequences of Dichotomizing Continuous Predictor Variables
| Year of publication: |
2003
|
|---|---|
| Authors: | Irwin, Julie R. ; McClelland, Gary H. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 40.2003, 3, p. 366-371
|